A bit about meeeeee!
I have been in the advertising industry for over 12 years and worked on a vast array of clients from chicken nuggets to sports cars, and on the odd occasion, chicken nuggets driving sports cars (don’t ask).
I started out as an Art Director but found myself obsessed with scripts and writing. After a few years I made the change to become a Copywriter and am now playing the role of Creative Director at a small agency where I’ve won the business 5 pitches in a row. (Internal hi-five).
I’ve included some of my favourite work here for you to gaze your eyes over. Enjoy.
Direct Mail - World Kitchen - Corelle
Some golden news! Our DM ‘post a plate’ just picked up GOLD at the CLIO awards. Boom!
Make Swinburne University your first preference.
Social media concept.
The big idea: See your potential future at Swinburne.
It’s a hard call to say which uni will give you the best outcome. After all it’s up to the student’s effort, marks and overall commitment to learning. But what if you could get a glimpse of what life might be like if you picked Swinburne?
This idea plays with the thought of the future, giving students a preview of what life could be like if they make Swinburne their first preference.
Using Facebook we will create ‘Futurebook’, giving students an interactive experience with Swinburne and their facebook friends.
Swinburne would create an App that works within Facebook. This App would access student’s information from their profile and create their possible future depending which status update they pick. Students will be asked to select a status update to predict their future.
Once a status is selected, we will create a page as to what their future facebook page might look like, given their decision. So if they picked number 1, their profile shot may be of them in their private jet plane, sitting next to Richard Branson or the like.
Students will then be able to scroll through their timeline to see all the things they’ve been doing, future status updates, pictures with friends at various events etc. We would create content that’s engaging, entertaining and that involves their current friends.
Once this content is produced, the status update will appear on the student’s page, with a link for others to check out where they may be headed, given their status choice.
Not only would the content hero the user, but also their immediate friends, who would be written into the new timeline and tagged, notifying them of their involvement. This, very quickly, would seed the campaign out. Ie, “Jessie Jordan and Joe Brideson were tagged in Rachael Allens’s Futurebook.”
Agency: Hello I’m Venus
Creatives: Tom Kearney - Art Director & Jessie Jordan - Creative Director/Senior Writer
Libra gets Social
Agency: Hello I’m Venus
Role: Creative Director, Senior Writer
We pitched for the Libra digital business and won with our collaborative thinking through the line, working with Clemenger BBDO’s TV idea and gaining Libra over 40,000 fans in just a few months.
Launching with a promotion, we continue to watch our fan base grow with our daily engaging content.
Mutti tomatoes wanted to communicate their obsession for tomatoes through a print campaign. We came up with the line ‘Tomato Infatuato’ with the thought ‘if you only focus on one thing, you know it’s going to be great.’
Client: Mutti tinned tomatoes
Media: Print
Agency: McCann
Writer: Jessie jordan
Art Director: Damian Sloane
Pump Urban Treasure Hunt. An online interactive hunt for prizes.
SMART (now McCann) andNew Republique were asked to come up with a promotion that tied PUMP water to The Amazing Race Australia.
Instead of just sticking a promo on TV and a few labels, we came back with the idea of an online, real-life hunt for prizes that brings to life PUMP’s core brand message ‘get pumped for action’ with the essence of The Amazing Race Australia.
Click the image above to watch the video and see how it worked.
To view the video you may need to type in the password PAR2011
Client: Coca Cola.
Brand: PUMP
Agency: SMART & New Republique
Writer: Jessie Jordan
Glacéau vitaminwater pack copy
There aren’t many times in life where you’re allowed to write nonsense and it gets printed on a bottle. Here are my latest little pieces of ramble.
Agency: Smart (now McCann)
Writer: That would be me
Glacéau vitaminwater pack copy
Agency: Smart/McCann
Writer: That would be me
