We were asked to put together a 10 second billboard for Tour de France, instead we came up with this: A metrolite powered by a cyclist, 24-7 with only 2 rest days to coincide with the race. The idea - even our ads are an endurance event.
Copywriter: Jessie Jordan
Art Director: Tim Chenery
Agency: US (then, RazorJunior)
3 mobile $19 challenge
The brief was to create another price driven cap plan. Our solution, ask consumers to find better value with a $19 challenge.
The best response walked away with $19k and 3 mobile sold out of the Nokia E63 quicker than they even imagined.
Product: Women’s hygiene products
The brief: The first ever sterilised sanitary range
Role: Art Director and Copywriter
Client: Allens snakes alive
Agency: Clemenger BBDO Sydney
The Toyota Prius. The environmentally friendly car.
Agency: Saatchi & Saatchi Sydney
The Idea: Earn your thirst
The billboard was made to look like a huge coupon, asking to be cut out and handed in for a free bottle of Pump. After only a day, someone took on the challenge.