Glacéau vitaminwater pack copy

Agency: Smart/McCann

Writer: That would be me

Glacéau vitaminwater low calorie TV

Glacéau vitaminwater went low cal and asked us to tell the world about it. This was a hard one because we weren’t allowed to say that our low calorie drinks will make you thinner, or more attractive, or really do anything at all. 

Our idea? To show people that think they are extremely amazing and attractive, posting youtube clips telling people not to drink Glacéau vitaminwater. Why? Because it was cheating. These people went to all the effort of spray tans, zillions of zumba classes and extreme modeling school to be this hot and now anyone can be like them by drinking this. This was our round about way to say it will make you fabulous without saying it will make you fabulous. If you know what I mean. 

Agency: SMART

Creatives: Jess Jordan & Damian Sloane.

Glacéau vitaminwater 15 second TVC

Glacéau vitaminwater CINEMA 

Glacéau vitaminwater VIRAL

Johan thinks if you drink Glacéau vitaminwater you’re cheating to be as beautiful as he is.

Glacéau vitaminwater ONLINE

Did you know Johan was a model?

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