Glacéau vitaminwater low calorie TV
Glacéau vitaminwater went low cal and asked us to tell the world about it. This was a hard one because we weren’t allowed to say that our low calorie drinks will make you thinner, or more attractive, or really do anything at all.
Our idea? To show people that think they are extremely amazing and attractive, posting youtube clips telling people not to drink Glacéau vitaminwater. Why? Because it was cheating. These people went to all the effort of spray tans, zillions of zumba classes and extreme modeling school to be this hot and now anyone can be like them by drinking this. This was our round about way to say it will make you fabulous without saying it will make you fabulous. If you know what I mean.
Agency: SMART
Creatives: Jess Jordan & Damian Sloane.
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