Jessie Jordan: Folio

A bit about meeeeee!

Wed, 01 May 2013 19:54:00 -0400

I have been in the advertising industry for over 12 years and worked on a vast array of clients from chicken nuggets to sports cars, and on the odd occasion, chicken nuggets driving sports cars (don’t ask).

I started out as an Art Director but found myself obsessed with scripts and writing. After a few years I made the change to become a Copywriter and am now playing the role of Creative Director at a small agency where I’ve won the business 5 pitches in a row. (Internal hi-five).

I’ve included some of my favourite work here for you to gaze your eyes over. Enjoy.

CLIO Awards | Direct - Post a Plate /

Wed, 01 May 2013 19:51:51 -0400

CLIO Awards | Direct - Post a Plate / :

Direct Mail - World Kitchen - Corelle

Some golden news! Our DM ‘post a plate’ just picked up GOLD at the CLIO awards. Boom!

Make Swinburne University your first preference. Social media...

Tue, 29 Jan 2013 03:48:44 -0500

Make Swinburne University your first preference.

Social media concept.

The big idea: See your potential future at Swinburne.

It’s a hard call to say which uni will give you the best outcome. After all it’s up to the student’s effort, marks and overall commitment to learning. But what if you could get a glimpse of what life might be like if you picked Swinburne?

This idea plays with the thought of the future, giving students a preview of what life could be like if they make Swinburne their first preference.

Using Facebook we will create ‘Futurebook’, giving students an interactive experience with Swinburne and their facebook friends.

Swinburne would create an App that works within Facebook. This App would access student’s information from their profile and create their possible future depending which status update they pick. Students will be asked to select a status update to predict their future.

Once a status is selected, we will create a page as to what their future facebook page might look like, given their decision. So if they picked number 1, their profile shot may be of them in their private jet plane, sitting next to Richard Branson or the like.

Students will then be able to scroll through their timeline to see all the things they’ve been doing, future status updates, pictures with friends at various events etc. We would create content that’s engaging, entertaining and that involves their current friends.

Once this content is produced, the status update will appear on the student’s page, with a link for others to check out where they may be headed, given their status choice.

Not only would the content hero the user, but also their immediate friends, who would be written into the new timeline and tagged, notifying them of their involvement. This, very quickly, would seed the campaign out. Ie, “Jessie Jordan and Joe Brideson were tagged in Rachael Allens’s Futurebook.”

Agency: Hello I’m Venus

Creatives: Tom Kearney - Art Director & Jessie Jordan - Creative Director/Senior Writer

Libra gets Social Agency: Hello I’m Venus Role: Creative...

Tue, 29 Jan 2013 03:06:36 -0500

Libra gets Social

Agency: Hello I’m Venus

Role: Creative Director, Senior Writer

We pitched for the Libra digital business and won with our collaborative thinking through the line, working with Clemenger BBDO’s TV idea and gaining Libra over 40,000 fans in just a few months.

Launching with a promotion, we continue to watch our fan base grow with our daily engaging content.

Cannes 2012 Finalist for DM. GOLD in CLIO award 2013 New York...

Tue, 25 Sep 2012 04:28:00 -0400

Cannes 2012 Finalist for DM.

GOLD in CLIO award 2013

New York Festivals Finalist 2013

http://www.clioawards.com/catalog/2013/direct/entry.cfm?entryid=201308689&award=50&from=1&to=500&order=0&direction=1

Shortlisted in New York Festivals

Client: World Kitchen

Product: Corelle unbreakable plates

Creatie: Damian Sloane, Jessie Jordan

Mutti tomatoes (an Italian company) wanted to communicate their...

Fri, 16 Mar 2012 20:36:32 -0400

Mutti tomatoes (an Italian company) wanted to communicate their obsession for tomatoes through a print campaign. We came up with the line ‘Tomato Infatuato’ with the thought ‘if you only focus on one thing, you know it’s going to be great.’

Client: Mutti tinned tomatoes

Media: Print

Agency: McCann

Writer: Jessie jordan

Art Director: Damian Sloane

Mutti tomatoes wanted to communicate their obsession for...

Fri, 16 Mar 2012 20:32:47 -0400

Mutti tomatoes wanted to communicate their obsession for tomatoes through a print campaign. We came up with the line ‘Tomato Infatuato’ with the thought ‘if you only focus on one thing, you know it’s going to be great.’

Client: Mutti tinned tomatoes

Media: Print

Agency: McCann

Writer: Jessie jordan

Art Director: Damian Sloane

Pump Urban Treasure Hunt. An online interactive hunt for...

Fri, 16 Mar 2012 20:26:00 -0400

Pump Urban Treasure Hunt. An online interactive hunt for prizes.

SMART (now McCann) andNew Republique were asked to come up with a promotion that tied PUMP water to The Amazing Race Australia.

Instead of just sticking a promo on TV and a few labels, we came back with the idea of an online, real-life hunt for prizes that brings to life PUMP’s core brand message ‘get pumped for action’ with the essence of The Amazing Race Australia.

Click the image above to watch the video and see how it worked. To view the video you may need to type in the password PAR2011

Client: Coca Cola.

Brand: PUMP

Agency: SMART & New Republique

Writer: Jessie Jordan

Glacéau vitaminwater pack copy There aren’t many times in life...

Mon, 09 Jan 2012 00:20:00 -0500

Glacéau vitaminwater pack copy

There aren’t many times in life where you’re allowed to write nonsense and it gets printed on a bottle. Here are my latest little pieces of ramble.

Agency: Smart (now McCann)

Writer: That would be me

Glacéau vitaminwater pack copy Agency: Smart/McCann Writer: That...

Mon, 09 Jan 2012 00:19:36 -0500

Glacéau vitaminwater pack copy

Agency: Smart/McCann

Writer: That would be me

Glacéau vitaminwater pack copy Agency: Smart/McCann Writer: That...

Mon, 09 Jan 2012 00:18:59 -0500

Glacéau vitaminwater pack copy

Agency: Smart/McCann

Writer: That would be me

Glacéau vitaminwater low calorie TV Glacéau vitaminwater went...

Tue, 30 Aug 2011 19:34:00 -0400

Glacéau vitaminwater low calorie TV

Glacéau vitaminwater went low cal and asked us to tell the world about it. This was a hard one because we weren’t allowed to say that our low calorie drinks will make you thinner, or more attractive, or really do anything at all.

Our idea? To show people that think they are extremely amazing and attractive, posting youtube clips telling people not to drink Glacéau vitaminwater. Why? Because it was cheating. These people went to all the effort of spray tans, zillions of zumba classes and extreme modeling school to be this hot and now anyone can be like them by drinking this. This was our round about way to say it will make you fabulous without saying it will make you fabulous. If you know what I mean.

Agency: SMART

Creatives: Jess Jordan & Damian Sloane.

Glacéau vitaminwater 15 second TVC

Mon, 29 Aug 2011 01:31:00 -0400

Glacéau vitaminwater 15 second TVC

Glacéau vitaminwater CINEMA

Mon, 29 Aug 2011 01:17:00 -0400

Glacéau vitaminwater CINEMA

Glacéau vitaminwater VIRAL Johan thinks if you drink Glacéau...

Mon, 29 Aug 2011 00:43:00 -0400

Glacéau vitaminwater VIRAL

Johan thinks if you drink Glacéau vitaminwater you’re cheating to be as beautiful as he is.

Glacéau vitaminwater ONLINE Did you know Johan was a model?

Mon, 29 Aug 2011 00:13:00 -0400

Glacéau vitaminwater ONLINE

Did you know Johan was a model?

H&R Block tax consultants TVC Copywriter: Jessie Jordan Art...

Mon, 16 May 2011 05:00:44 -0400

H&R Block tax consultants TVC

Copywriter: Jessie Jordan

Art Director: Tim Chenery

Agency: US

Twisties Corn Puffs TVC Copywriter: Justine Armour Art...

Mon, 16 May 2011 05:00:05 -0400

Twisties Corn Puffs TVC

Copywriter: Justine Armour

Art Directors: Jessie Jordan, Rohan Young

Agency: Clemenger BBDO Sydney

Rogaine TVC - Get back in the game. Copywriter & Art...

Mon, 16 May 2011 04:59:16 -0400

Rogaine TVC - Get back in the game.

Copywriter & Art Director: Jessie Jordan

Copywriter: Annika Johannson

Agency: Clemenger BBDO

Regaine easy groom foam TVC Copywriter & Art...

Mon, 16 May 2011 04:56:49 -0400

Regaine easy groom foam TVC

Copywriter & Art Director: Jessie Jordan

Copywriter: Annika Johansson

Agency: Clemenger BBDO Sydney